Help Us Help You ‘Pharmacy Advice’ Campaign

Dear Colleague,

On 4th February 2019, NHS England will launch a Help Us Help You ‘Pharmacy Advice’ campaign, which will position pharmacies as the first place to go to for advice on minor health concerns, such as coughs, colds, tummy troubles and aches and pains.

Research shows that 27% of general practice appointments in England could potentially be treated elsewhere and approximately 18 million of these could be treated through self-care and community pharmacies*. This campaign seeks to address this by highlighting to the public the minor health concerns which can be treated by pharmacists as well as the services offered by their local pharmacy team (such as administration of flu jabs, advice on quitting smoking and how to take new medication.)

As part of this campaign, NHS England has produced a suit of materials which can be used by partners to display in their settings, which will help them to inform their patients and/or customers of the key campaign messages.


***Packs containing these materials will automatically be sent to every Pharmacy and GP surgery in England. Deliveries of these packs will be made in week commencing Monday 28th January***


The pharmacy specific packs will contain the following:

  • 1 x double sided window sticker
  • 3 x wobblers for shelves
  • 50 x 8-sided mini infocards

1 x Infocard dispenser


Both packs will also include a briefing sheet, highlighting the background, main objectives and key messages of the campaign. Pharmacy partners can view the full *pharmacy specific* briefing sheet here. All other partners can access the generic version of the briefing sheet here.

Digital tools, such as Social media posts and digital screens, will also be available to download from the PHE Campaign Resource Centre. Partners will also be able to order more materials from this site should they need to.


We hope all partners will support this important campaign to highlight the integral role pharmacies play in the NHS. For further information, please do check the campaign page or contact the Partnerships team at PHE

Best wishes,

Partnerships Team

* Taken from ‘Making Time in General Practice’ report, commissioned by NHS

England and published in October 2015.